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Privacy Policy

Cali Fashion Week Store Privacy Policy
(Last Updated: December 13, 2025)

 

This Cali Fashion Week Store Privacy Policy (“Privacy Policy”) applies to our website www.califashionweek.com and any other websites, blogs, and applications operated under the Cali Fashion Week Store brand (collectively, the “Sites”) (unless a different policy is provided on a particular site or application, in which case such different policy shall control). This Privacy Policy describes the privacy practices of Cali Fashion Week Store (“Cali Fashion Week Store,” “we,” “us,” or “our”) in relation to personal information collected or processed in connection with the Sites.

 

This Privacy Policy describes how we treat personal information collected by our Sites, including personal information collected in connection with the products and services we provide through the Sites, emails we receive or send to you, and personal information collected from job applicants. Your use of our Sites indicates that you consent to our collection, disclosure, and use of personal information about you as described in this Privacy Policy.

We do not offer or provide products and services for minors or children. If you are under 18, you may not use our Site.

We may update this Privacy Policy from time-to-time to reflect changes in our practices. When we post modifications to this Privacy Policy, we will update the “Last Updated” date on the top of this Privacy Policy. The new Privacy Policy will be applicable from that date forward until further changes are made and a new Last Updated date appears. We encourage you to periodically review this page for the latest information on our privacy practices.

 

This Privacy Policy does not cover our data handling practices for our employee data. This Privacy Policy also does not apply to any third-party websites, apps or services that you may access through our Sites.

Please see Sections V and XI for more information about specific privacy rights you may have. Please see Section IX for additional disclosures applicable to California residents.For California residents, our Notice at

 

Collection is as follows:

  1. A list of the categories of Personal Information we collect is available in Section IX.

  2. The purposes for which Personal Information is collected and used are available in Section II.

  3. We disclose data in a manner that may constitute a “sale” or “sharing” (as those terms are defined by California’s CCPA) of personal information about you. The specific categories that are sold or shared are disclosed in Section IX. Our Notice of Right to Opt-out of Sale/Sharing is also provided in Section XI.

  4. Our retention period for personal information is discussed in Section VI.

 

For purposes of this Privacy Policy, “Personal Information” means any information that identifies, is related to, describes, or is reasonably capable of being linked or associated with, directly or indirectly, an individual. Personal Information does not include information that is considered anonymous, de-identified, or aggregated by applicable law.

 

I. Personal Information We Collect and Their Sources

 

A. For all individuals other than job applicants, the following describes the types of Personal Information we collect from the indicated source:

 

Personal Information We Collect Directly from You. We may collect Personal Information directly from you when you purchase a product through our Site, create an account on our Site, register for our newsletter, call customer service, submit a review, register to receive our offers, participate in promotions, opt in to receive text messages, live chat with us, interact with us at a trade show or similar event, participate in any contests, sweepstakes and/or other promotions, or otherwise choose to provide Personal Information to us. We may collect direct identifiers, such as your name, email address, phone number, account username and password and other similar information. We may also collect commercial and transaction information, such as the products you purchase or receive from us, your payment information (e.g., cardholder data), tax information, your shipping address, your billing address and the information you provide in connection with your order. Further, we may collect other Personal Information you provide to us, including information you provide when you seek our assistance purchasing products or send us an email. Some forms on the Site may require that you provide certain Personal Information to submit the form. You may choose not to provide Personal Information in those cases but this may prevent you from being able to use certain features of our Site.

 

Personal Information We Collect Automatically. We may automatically collect Personal Information about you when you access, interact with, or use our Site or promotional emails. To automatically collect Personal Information about you, we use automated means such as cookies, pixels, session replay, beacons, invisible tags, and other similar tracking technologies (collectively "Cookies"). These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you. We have included below a description of the information we may automatically collect from you with these Cookies:

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  • Direct identifiers, such as your IP address, and your registered domain or home server.

  • Location data, such as physical location or movements. When we collect your IP address, we may infer location such as city or postcode therefrom.

  • Your device and browser information, such as information about your browser type, device used to access our Site, connection speed, screen resolution, operating system and data regarding network-connected hardware (e.g., computer or mobile device). We also may determine the applicable technology available to serve you the most appropriate version of a web page, e-mail, advertising or promotional announcement or similar service.

  • Internet or other electronic network activity information, such as your session identification number, search terms, search results, access times, software crash reports, and referring website’s addresses.

  • Detailed information about your usage of our Site, such as your date of access, time of access, clickstream to, through, and from our services (including dates and times), products you viewed, searched for, added to your cart, or added to your wishlist, which links you click on, which pages or content you view and for how long, and other similar data and statistics about your interactions, such as length of visits to certain pages, page response times, and download errors. We may also visually record your interactions with our website, including your mouse clicks, mouse-overs, scrolling, keystrokes, and navigation through our Site.

  • Interaction with promotional emails, such as whether you clicked on an email from us.

 

For more information about the Cookies and the methods that may be used on our Sites to automatically collect information please refer to Section IV, below.Other Personal Information and Sources. We may also receive Personal Information about you in circumstances where we provide you with a copy of this Privacy Policy or we make this Privacy Policy available to you.B. For job applicants, we collect, including through our Sites, the Personal Information you voluntarily provide to us, such as your name, email address, telephone number and resume. We may also receive Personal Information about you in circumstances where we provide you with a copy of this Privacy Policy or we make this Privacy Policy available to you.II. Purposes for our Collection and Use of Personal InformationWe collect and use Personal Information for the following purposes:

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  • To provide our products and services and to engage in the ordinary course of business. We collect and use Personal Information, for example, to fulfill or meet the reason you provided the information. We may also collect and use Personal Information about you, such as your contact information, payment card information and order information, to market to you and to provide you products and services you request, including to process your transactions and payments and fulfill your orders, create and administer your account, communicate with you, and provide you customer service in relation to the products and services you request. We may collect and use all categories of Personal Information for these purposes.

  • To respond to your requests or questions. For example, we and our business partners collect and use all categories of Personal Information about you to select and provide you with information about products you may be interested in. We may also process Personal Information about you to respond to your feedback and inquiries.

  • To improve the operation of our Sites and business. We may, for example, collect and use Personal Information about you to improve your experience on our Sites and the functionality of our Sites, such as by analyzing how Sites are being accessed and used. We may also collect and use Personal Information about you to evaluate interest in our products. We may collect and use all categories of Personal Information for these purposes.

  • To address our safety, security, compliance and legal obligations. We may collect and use all categories of Personal Information for these purposes.

  • To conduct corporate transactions. We may collect and use all categories of Personal Information for these purposes.

  • To consider individuals for employment. We may collect and use all Personal Information referenced above in connection with job applicants for these purposes.

  • To provide the information to service providers and other third parties as further described in Section III, below. We may collect and use all Personal Information referenced above for these purposes.

  • For marketing purposes. For example, we might collect and use Personal Information so that we can provide you with information, special offers, and advertisements about our products and services. We may collect and use all Personal Information referenced above for these purposes.

  • With your consent. We may collect and use Personal Information about you where you have given us consent to do so for a specific purpose not listed above.

 

We may collect and use anonymized, de-identified, or aggregated information for any purpose permitted by law.III. Purposes for our Disclosures of Personal InformationWe disclose Personal Information for the following purposes:

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  • To third parties to perform services on our behalf (“Service Providers”). For example, we disclose Personal Information to vendors who send emails for us. We may also disclose Personal Information to companies that operate our Sites, run a promotion, or assist with order fulfillment.

  • To social media, technology and advertising-related companies (“Advertisers”) to advertise for us. For example, we disclose Personal Information (including as described in Section IV) to advertise our products and services to you on social media and other platforms and to conduct analytics on the use and operation of our Sites.

  • With your consent, where you have directed or requested us to make the disclosure, or where we deem necessary for us to provide our products and services (“Requested Third Parties”). When we process payment transactions, for example, our payment processor, the payment brands (e.g., Mastercard, Visa) and other third parties performing payment transaction services (e.g., your card issuer) will receive Personal Information about you so that your payment can be processed. Their collection, use and disclosure of Personal Information is described in their own privacy policies, notices and statements.

  • To professional consultants such as our accountants, lawyers and financial advisors to enable them to provide the services we request them to provide (“Professionals”).

  • To those entities controlling, controlled by or under common control with Cali Fashion Week Store (the “Cali Fashion Week Store Group”) as necessary for the purposes identified herein.

  • In connection with a corporate transaction or reorganization event (“Corporate Transaction”). We may disclose, transfer or assign Personal Information about you in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization or liquidation of Cali Fashion Week Store or other entities in the Cali Fashion Week Store Group.

  • To government entities and other third parties for safety, security, legal compliance, to enforce our rights, conduct an investigation, or for related purposes (“Government and Other Third Parties”). We may be required to provide Personal Information to law enforcement or other governmental authorities when we believe, in good faith, that (i) you or others are acting unlawfully; (ii) it is necessary or appropriate to meet our legal obligations; (iii) it is necessary to protect or defend our rights or the rights or well-being of our customers or other users of our services; or (iv) it is necessary to protect the health and safety of our personnel, customers, guests, and the general public. We may also disclose Personal Information to investigative bodies in the case of a breach of an agreement or contravention of law, or as otherwise required by law or agreement, such as a third party investigating a payments-related security incident. We may also disclose information to assist us in collecting a debt, or as necessary to exercise our legal rights or defend claims brought against us.

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We may disclose anonymized, de-identified, or aggregated information for any purpose permitted by law.IV. How We Use Cookies and Targeted AdvertisingOur Use of Cookies. As explained above, we use Cookies to automatically collect data from you and your devices when you use our Sites. Cookies enable you to be remembered when using a specific computer or device to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalized content. Certain Cookies also enhance our ability to serve you targeted advertising on websites and platforms other than our Sites.The types of Cookies we use can be classified as follows:

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  • Strictly Necessary Cookies. These Cookies are necessary for the Sites to function and cannot be switched off in our systems. They are usually set by us or by third parties on our behalf in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Sites will not then work.

  • Functional Cookies. These Cookies enable the Sites or third parties on our behalf to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies then some or all of these services may not function properly.

  • Performance Cookies. These Cookies allow us or third parties on our behalf to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. These Cookies typically collect aggregated and anonymous information, although some collected information may constitute Personal Information under applicable law. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor the performance of our Sites.

  • Targeting Cookies. These Cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They store information that may constitute Personal Information under applicable law, such as unique identifiers that are associated with your profile, device or browser. If you do not allow these Cookies, you will experience less targeted advertising.

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Unless you opt out of our Cookies or change your Cookie preferences (as described below), by using our Sites you consent to the use of Cookies to automatically collect data from and about you. If you opt out of our Cookies, the only Cookies we will place on your session are those that are Strictly Necessary Cookies or Cookies that you have individually consented to receive.Several Cookies we use last only for the duration of your session and expire when you close your browser. Others are used to remember you when you return to our Sites and will last longer.Cookie Preferences. You may change your Cookie preferences at any time to prevent the further collection of Personal Information through the Functional, Performance, or Targeting Cookies on the Site.

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  • Cookie settings on the Sites. Use the “Customize Cookie Settings” link at the bottom of our Sites to turn on or off the different categories of Cookies. Your selection will be remembered on the specific device or browser you are using until you clear Cookies. Note that each Site has its own settings, and you must configure your Cookie preferences on each individual Site.

  • Browser settings. Most web browsers automatically accept Cookies, but if you prefer, you can change your browser settings to prevent Cookies. How you can do this will depend on the browser you use (see your browser help screen for details).

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You may not be able to take full advantage of our Sites if you disable certain Cookies. The effect of disabling Cookies depends on which Cookies you disable but in general, the Sites may not operate properly if all Cookies are switched off. Depending on your jurisdiction, we may separately prompt you regarding our use of Cookies on the Sites.

 

Our use of Targeted Advertising. We use online advertising to keep you aware of our brand and help you to find and see our products. We partner with platforms such as Google, Meta, and similar digital advertising partners. Targeting Cookies help us and the advertising partners we work with to gather information about the content you visit on our Sites and other websites. This may result in you seeing our banners and ads when you are on other websites, apps and social media platforms. We may also target ads using Personal Information we have collected when you create an account on the Sites.

 

Social Media and Internet Platforms. We may disclose certain portions of Personal Information about you and your use of our Sites to social media and internet platforms. If you have an account on one of these platforms, you may be shown our marketing messages while you are using the social media or internet platform. Additionally, certain functionalities on our Sites may permit interactions that you initiate between the Sites and these social media and internet platforms ("Social Features"). Examples of these Social Features include features enabling you to like or share our content and features. If you use Social Features, and potentially other third-party services, information you post or provide access to may be publicly displayed by the third-party service you use.

 

Targeted Advertising Preferences. You may opt-out of us using Personal Information about you for targeted advertising by changing your Cookie Preferences. Use the "Customize Cookie Settings" link at the bottom of our Sites and toggle the "Targeting Cookies" button to the left so that it is turned off.

 

If you are using a web browser with Global Privacy Control enabled, we will recognize that signal as a request to opt-out of Targeting Cookies, just as if you had turned off Targeted Advertising Cookies in the Cookie Preferences center.

 

V. Your Choices

 

This Section describes certain choices you may have about the Personal Information we collect from you. You may have additional rights as provided in Section XI, below.

 

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, email customer support at info@califashionweek.com or follow the instructions in any promotional message you receive from us. Even if you opt out of receiving marketing email messages, we may still send you transactional and other direct messages. These include, for example, responses to your questions and inquiries. If you opt-out of receiving marketing email communications from our business partners with whom we have disclosed your information, you will still receive marketing communications from us and any other business partners with whom your information was disclosed.

 

You can control cookies and tracking tools on our Sites. To learn how to manage how we use Cookies on our Sites, please refer to Section IV.

 

VI. Data Retention

 

We retain Personal Information as long as reasonably necessary for the purposes described in this Privacy Policy, such as to address our legal obligations. In determining the criteria by which to retain or dispose of Personal Information, we consider the type, sensitivity, context, and purpose of collecting Personal Information.

 

VII. Security

 

We have implemented reasonable safeguards designed to protect Personal Information from unauthorized loss, misuse, alteration, or destruction. We also take reasonable steps designed to ensure that third parties who work with us agree to protect Personal Information we disclose to them or that they process on our behalf.

 

No security measure, however, can guarantee absolute security. Accordingly, we cannot guarantee that Personal Information related to you will be secure. We encourage you to take precautions when providing Personal Information to us or others. If you believe Personal Information related to you has been compromised in connection with your business dealings with us, please contact us immediately as detailed in the “Contact Us” Section below.

 

VIII. Information Relating to Minors

 

Our Sites and services are not intended for minors under the age of 16 and we do not knowingly collect any Personal Information from minors under the age of 16 without prior consent as required by applicable law. If you believe a minor under the age of 16 has provided us with Personal Information, please contact us using the information provided in the “Contact Us” Section below. We will take reasonable measures to delete Personal Information related to such minor as soon as possible and not use such Personal Information for any purpose, except where necessary to protect the safety of the minor or others as required or allowed by law.

 

IX. Additional Disclosures for California Residents

 

This Section IX applies to individuals residing in California and is made in accordance with the California Consumer Privacy Act (“CCPA”) (California Civil Code Section 1798.100 et seq.) and the “Shine the Light” Law (California Civil Code Section 1798.83). The additional disclosures in this Section IX supplement the disclosures above.

 

A. Compliance with Section 7027(m)

For California residents, we do not use or disclose Sensitive Personal Information (as this term is defined in the CCPA) for purposes other than those specified in Section 7027(m) of the California Consumer Privacy Act Regulations.

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B. California’s “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of certain categories of Personal Information to third parties for those third parties’ direct marketing purposes. To make such a request, please contact us as provided in Section XI, below. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted other than as provided in Section XI.

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C. Disclosures of Personal Information – Individuals other than Job ApplicantsFor individuals other than job applicants, during the preceding 12-month period we may have disclosed the following categories of Personal Information for a business purpose to the following categories of third parties:

 

X. Selling, Sharing, and Targeted AdvertisingCertain states, such as California, require that we disclose whether we “sell” or “share” Personal Information. This Section X solely applies to residents of California and those other States that, like California’s CCPA, have laws that require us to make this disclosure (“Covered State Laws”). We may “share” or “sell” Personal Information to third-parties (as such terms are defined under applicable Covered State Laws) certain (i) Identifiers, (ii) Commercial Information, (iii) Internet and other electronic network activity information, and/or (iv) Geolocation Data, primarily to engage in online advertising activities and provide tailored content and ads that may be of interest to you. You have the right to opt out of this disclosure of your information, as provided in Sections IV and XI.We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years old.XI. Additional Rights and Disclosures for Select StatesResidents in California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, Nevada, New Jersey, Oregon, Texas, Utah, and Virginia may have rights under their State’s privacy laws that require us to provide them with the rights described in this Section. If you reside in such a State, you have some or all of the rights provided below to the extent required by your State’s privacy law.A. Right to Know About Personal Information Collected, Disclosed, or SoldYou may have the right to request that we provide certain Personal Information to you about our collection and use of

 

Personal Information that relates to you. Specifically, you may have the right to request disclosure of:

  • Whether we process Personal Information related to you;

  • The specific pieces of Personal Information we collected about you;

  • The categories of Personal Information we collected about you;

  • The categories of sources from which Personal Information was collected;

  • Our business or commercial purpose for collecting or disclosing Personal Information; and

  • The categories of third parties with whom we shared Personal Information.

 

B. Right to Request Deletion of Personal InformationYou may also have the right to request that we delete Personal Information related to you that we collected or maintain, subject to certain exceptions.C. Right to Correct Inaccurate Personal InformationYou may also have the right to request that we correct inaccurate Personal Information we maintain about you.D. Right to Non-Discrimination for the Exercise of a Consumer’s Privacy RightsWe will not unlawfully discriminate against you for exercising any of your applicable privacy rights. If you exercise these rights, however, you may be unable to use or access certain features of our services.E. Notice of Right to Opt-Out of Sale/SharingYou may have the right to opt-out of our further sale or sharing (as those terms are defined by California’s CCPA or equivalent terms provided in other State’s privacy laws) of Personal Information related to you. In some States, the term “Targeted Advertising” is used instead of “Sharing.” Where your State’s privacy law requires us to provide this right, you may to the extent provided by your State’s privacy law exercise this right (i) by making a request as provided in Subsection F, below, or (ii) by using a web browser with Global Privacy Control (“GPC”) enabled.The GPC is designed to allow Internet users to notify website operators of certain privacy preferences when they visit a website. When enabled, it can signal to the website operator that the individual does not want Personal Information about them to be sold or shared. To learn more about the GPC and how you can use it to opt out of the sale or sharing of personal information about you, you can visit the GPC website Global Privacy Control — Take Control Of Your Privacy.We process GPC opt-out preference signals in a frictionless manner.F. Exercising Your Privacy RightsTo request to exercise your privacy rights described above, where applicable, please submit a verifiable consumer request to us by emailing support@califashionweek.com or calling us at 800-373-4093. Only you or your “authorized agent,” as defined and provided by applicable law, may make a verifiable consumer request related to Personal Information related to you. We reserve the right not to respond to requests submitted other than to the contact information provided here.Your verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. Where necessary, we may request additional information about you so that we can verify your identity. Making a verifiable consumer request does not require you to create an account with us. If we cannot verify your identity based on the information provided, we will let you know that we are unable to fulfil your request.You may use an authorized agent to submit a privacy rights request. Authorized agents may exercise rights on your behalf by submitting a request via email to support@califashionweek.com and indicating that they are submitting the request as an agent. When we verify your agent’s request, we may verify both you and your agent’s identity and request a signed declaration from you that authorizes your agent to make the request on your behalf. To protect Personal Information about you, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.We will attempt to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Within 10 days of receiving the request, we will confirm receipt and provide information about its verification and processing of the request. Cali Fashion Week Store will, including as required by applicable law, maintain records of consumer requests made pursuant to the CCPA and other applicable law as well as our response to said requests for a period of at least 24 months.If we decline to take action on your verifiable consumer request you may appeal our decision, except where we declined because we were unable to verify your identity. To make your appeal, please submit a verifiable consumer request to us by using the same process for making your original request. For the appeal, please indicate that you are making an appeal and provide any case identifier or similar information we previously provided to you in connection with the request.XII. Links to Third Party WebsitesIf you click on a third-party link within our Sites, you will be taken to another website or platform we do not control.

 

This Privacy Policy does not apply to the privacy practices of that website or platform. Read the third party’s privacy policies carefully. We are not responsible for these third parties.XIII. Contact UsAddress: 1432 Edinger Av, Tustin, CA 92780
Phone: 800-373-4093

 

Email: support@califashionweek.com (preferred for privacy requests)You may make these requests by submitting a request via email to support@califashionweek.com or by calling 800-373-4093. We will verify your request by confirming at least two pieces of Personal Information, including contact information you provided in submitting your form. To designate an authorized agent to exercise these rights on your behalf, send an email with your request to support@califashionweek.com.If you have any questions about this Policy, please email us at support@califashionweek.com or call 800-373-4093.

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